When you’re preparing to sell your home, it’s easy to focus on the basics, square footage, number of bedrooms, and recent upgrades. But in today’s competitive real estate market, buyers are looking for something more: character, charm, and uniqueness. Highlighting the distinctive features of your home, whether it’s a cozy fireplace, a chef-style kitchen, or a backyard built for entertaining, can make the difference between blending in and standing out.
Buyers often make snap decisions when browsing online listings. That’s why it’s essential to present your home in a way that captures attention and showcases what makes it truly special. In this guide, we’ll walk you through practical strategies to identify, photograph, and describe the standout aspects of your property, so your listing not only gets noticed but inspires action.
Whether you’re working with an agent or marketing your home on your own, these tips will help you highlight its best features and connect with the right buyers faster.
This guide from 90 Days Listing walks you through exactly how to showcase those unique aspects in your listing—so you catch the eye of serious buyers, generate more interest, and get top offers fast.
Why Unique Features Matter
Buyers today scroll through dozens of listings. If your home doesn’t stand out quickly, it might be passed over—even if it’s a great property.
Highlighting unique features can:
- Create an emotional connection
- Make your home more memorable
- Increase its perceived value
- Improve listing click-through rates
- Lead to faster and more competitive offers
Your goal is to make buyers stop and say, “Wait, this one’s different.”
Identify Your Home’s Best Features
Every home has something that sets it apart. It might be a grand architectural element, a smart layout, or a small detail that adds unexpected charm. The first step in creating an effective listing is identifying those unique features—because that’s what will make your home stand out to buyers scrolling through countless other properties.
Start by walking through your home as if you were seeing it for the first time. What draws your attention? What do guests usually compliment? Which areas feel most inviting or luxurious?
Questions to Ask Yourself :
- What made you fall in love with this home when you bought it?
- What are your favorite rooms or design details?
- Have you made any custom upgrades or renovations?
- Are there architectural styles or period-specific details?
- Does the layout offer something most homes in your area don’t?
Examples of Unique Home Features Buyers Love:
- Vaulted ceilings or exposed wood beams
- Chef’s kitchens with high-end appliances and oversized islands
- Walk-in closets or spa-inspired bathrooms
- Sunrooms, loft spaces, or bonus rooms
- Built-in shelves, benches, or custom cabinetry
- Smart home features and energy-efficient systems
- Outdoor living spaces, like covered patios, fire pits, or landscaped gardens
- Historic charm, original hardwood floors, stained glass, or antique mantels
- Scenic views or proximity to desirable landmarks
Even seemingly simple details, like large windows for natural light or an extra-deep garage, can be key selling points when properly highlighted.Once you’ve made your list, prioritize the features that offer the most value or appeal to today’s buyers. These will become the focus of your listing photos, description, and marketing efforts.Identifying what makes your home
Take Photos That Tell a Story
Great photos are one of the most powerful tools you have. According to real estate data, listings with high-quality images get significantly more views and engagement.
Tips for capturing your home’s unique features:
- Use natural light whenever possible
- Show the entire space, but also include close-ups of interesting details
- Stage rooms to draw attention to the feature (set the table near built-ins or open curtains near scenic windows)
- Include a variety of angles
- Highlight outdoor elements during sunrise or sunset for warmth
Professional photography is always worth the investment, especially if your home has standout design, architecture, or landscaping.
Write a Clear and Compelling Listing Description
Once the photos are in place, your listing description ties everything together. This is your chance to help buyers picture themselves living in the home.
Keep these principles in mind:
- Lead with the best features Start strong with a headline that includes your most marketable elements. Example: “Modern Craftsman with Chef’s Kitchen and Private Backyard Oasis”
- Describe the lifestyle, not just the structure Instead of saying, “three-bedroom, two-bath,” try: “Enjoy open-concept living in this beautifully updated home designed for entertaining.
- Use bullet points or short paragraphs Buyers are skimming, especially on mobile. Make it easy to absorb the information. Highlight features like:
- Energy-efficient solar panels
- Walk-in primary closet
- Covered outdoor patio
- Custom wine fridge
- Include a call to action Close with something that motivates: This unique home won’t last long. Schedule your private showing today.
Optimize for Search and Visibility
Today’s buyers start online. That means your listing should include the right keywords and search-friendly phrases.
Best practices:
- Use feature-specific keywords like “vaulted ceilings,” “spa bathroom,” or “eco-friendly.”
- Include location terms such as neighborhood names or school districts.
- Mention any standout architectural styles or renovations.
- Keep your listing title and meta description focused on features buyers are likely to search.
For example, instead of “4BR/3BA in Spring,” write: “Remodeled Spring Home with Pool, Outdoor Kitchen, and Game Room”
Use Video and Virtual Tours to Add Depth
A picture is worth a thousand words—but a video can be worth even more.
Why include video tours or virtual walkthroughs:
- They let buyers explore the space on their own time
- Unique features can be showcased in motion (like a waterfall feature or sliding barn doors)
- They increase the amount of time people spend on your listing
- They make your home feel more approachable and real
Focus your video around the best features. Walk through the home just as a buyer would, pointing out those thoughtful upgrades and special touches.
Don’t Overlook Captions and Descriptions
Every image you upload to your listing or website should have a descriptive caption and alt text.
Why this matters:
- Captions help users understand what they’re looking at
- Alt text improves your listing’s SEO and accessibility
- Google Image Search can bring traffic to your listing if these are optimized properly
Write in a natural tone. Instead of “living room,” try “Spacious living room with custom built-ins and vaulted ceilings.”
Share Your Listing Strategically
Once your listing is complete, it’s time to spread the word.
Where to share:
- MLS platforms and major real estate sites (Zillow, Redfin, Realtor.com)
- Facebook Marketplace and local real estate groups
- Instagram and TikTok, especially for younger buyers
- Your personal website, like 90dayslisting.com
- Email newsletters or client lists
Tailor the message for each platform. A short Instagram caption might highlight the open-concept kitchen, while your website includes the full description and gallery.
Use Real Feedback to Highlight Features
Has anyone complimented a specific part of your home? Include that feedback in your marketing.
For example:
- “Guests always admired the cozy reading nook by the window.”
- “The outdoor kitchen made summer entertaining unforgettable.”
- “Everyone loved the heated floors in the master bathroom.”
These little details help buyers picture the experience of living there, not just the layout.
Work with a Listing Agent Who Knows How to Market Uniqueness
While high-quality photos and a well-written description are essential, there’s something even more powerful when selling a home with unique features—working with a real estate agent who knows how to showcase them effectively.
That’s where Simon Karim stands out.
Simon isn’t just a listing agent—he’s a strategic marketing partner who understands that every home tells a story. With years of experience in the real estate market and a keen eye for design, Simon has helped countless sellers transform overlooked details into standout selling points.
Why Sellers Trust Simon Karim:
- Tailored marketing strategies designed to attract the right buyers
- Professional photography and video tours that emphasize your home’s best assets
- SEO-optimized listing descriptions crafted to drive traffic and engagement
- Strong negotiation skills that help you get top dollar for your property
- Deep knowledge of the local market and buyer preferences
Whether it’s a historic bungalow with handcrafted millwork or a modern retreat with a custom outdoor kitchen, Simon knows how to position your home in a way that resonates.
His approach is not one-size-fits-all. Simon takes time to understand what makes your home special, then builds a strategy that highlights those features across multiple platforms—from MLS listings and real estate websites to social media and targeted email campaigns.
In a crowded market, the difference between a listing that lingers and one that sells quickly often comes down to how well it’s presented. Simon Karim brings both the strategy and creativity needed to make your home the one buyers remember and compete for.
Thinking of listing your home? Connect with Simon Karim today and discover how the right agent can unlock your home’s full potential.
Real-Life Example: A Listing That Sold in Days
A recent homeowner listed a mid-century modern property with original terrazzo floors, a wood-burning fireplace, and a garden courtyard.Instead of listing it as a “3BR/2BA home,” we promoted it as: “Mid-Century Modern Oasis with Original Terrazzo Floors and Lush Private Courtyard”We used professionally lit photos, a video walkthrough, and a narrative-style description that painted a picture of style and serenity. The result? Multiple offers in the first weekend.
Final Thoughts: Let Your Home Tell Its Story
When it comes to selling real estate, it’s easy to focus on facts, square footage, number of bedrooms, lot size, and price. But what truly resonates with buyers isn’t just the physical space, it’s the experience your home offers. Buyers aren’t just purchasing a property; they’re investing in a lifestyle, imagining memories, and envisioning a future.
That’s why highlighting your home’s unique features is so essential. Those special touches, like a sunny reading nook, a handcrafted kitchen island, or a peaceful backyard retreat, are what spark emotion and set your home apart from others on the market.
A great listing doesn’t just describe the house. It tells a story. It captures the essence of what it feels like to live there. It speaks to the buyer’s heart as much as it does to their checklist. And when you do this well, it creates a connection that compels them to take the next step, book a tour, make an offer, and ultimately, imagine calling your property “home.”
In today’s digital-first real estate world, you often only get one chance to make an impression. With the right presentation, professional support, and marketing strategy, your home can become the one buyers can’t stop thinking about.
Every home has a story. Make sure yours is told with clarity and creativity. you’ll do more than sell a house; you’ll inspire someone’s next chapter.
Ready to List?
At 90 Days Listing, we specialize in helping sellers stand out in any market. If you’re ready to showcase your home’s unique features and sell it faster, contact us today for a free consultation. Make your home the one buyers can’t stop thinking about.